bookmark_borderTips for Would-be Entrepreneurs

I have seen them and nature in the raw is truly an awesome sight!

It doesn’t matter whether you are a gentle deer, a greedy pig or an armor-plated alligator–survival depends on your ability to move fast!

When you see what looks like an opportunity, you must grab it quick.

But even if you don’t grab it, the opportunity will not be wasted because someone who is hungrier that you surely will.

We all make mistakes. That’s how we learn.
Consider these some tips for Would-be Entrepreneurs:

  • Be constantly on the lookout for moneymaking opportunities.
  • Trust your intuition. If it looks like a good opportunity–grab it.
  • Nothing ventured. Nothing gained. Big risk means big reward.
  • Be willing to take carefully calculated risks.
  • When you have little to lose and much to gain–go for it!
  • Think big but start small.
  • Never invest more than you can afford to lose.
  • Keep your day job and get paid while learning.
  • Work for yourself evenings and weekends.
  • Don’t leave until your part-time earnings equal your weekly wage.

Sometimes, the opportunity you grab may not live up to it’s promise. Occasionally you may even lose all the money you invested in it.

bookmark_borderAdvantages to Incorporating

While many business owners give a lot of thought to location, store d├ęcor, customer service, hiring employees and management issues (and rightly so); choosing the proper business structure (such as sole proprietor, partnership, corporation, limited liability company) doesn’t get the attention it deserves. Many entrepreneurs don’t realize this, but the business form they choose can often times be the difference between success and failure, especially in today’s competitive and litigious marketplace. If you want to succeed, you need all the advantages you can get. High on the list of safe bets is the corporate form of business.

Incorporating, while definitely not for everybody, offers several distinct and money-saving advantages over the other types of entities. Here are seven of those advantages:

Asset Protection – If you operate as a sole proprietor or partnership, there is virtually unlimited personal liability for business debts or lawsuits. In other words should you go out of business or be a defendant in a lawsuit, your personal assets such as homes, jewelry, vehicles, savings, etc. are up for grabs. This is generally NOT the case when you incorporate. When you incorporate you are only responsible for your investment in the corporation. The limited liability feature of a corporation, while not a guarantee, is DEFINITELY one of the most attractive reasons for incorporating.

Easier To Sell – Corporations are generally much easier to sell and are usually more attractive to buyers than either a sole proprietorship or partnership. The reason for this is because a new buyer will not be personally liable for any wrongdoings on the part of the previous owners. If someone buys a sole proprietorship, for example, the new owner can be held personally liable for any mistakes or illegalities on the part of the prior owner…even if the new owner had NOTHING to do with the situation! This is usually NOT the case with a corporation.

Tax Savings – When you incorporate there are numerous tax advantages at your disposal that are virtually impossible to accomplish with other business entities. When you incorporate you create a separate and distinct legal entity. Because of this, there are many transactions that you can structure between you and your corporation to save big money on taxes. For instance, if you own a building you can rent office facilities to your corporation and claim depreciation and other deductions for it. Your corporation can then claim the rental expense. You are prohibited from doing this if you are a sole proprietor or a partner in a partnership.

Privacy and Confidentiality – The corporate form of business is a great way to keep your identity and business affairs private and confidential. If you want to start a business, but would like to remain anonymous, a corporation is the best way to accomplish this. States such as Nevada offer even more privacy protection for corporations and their shareholders.

Easier to Raise Capital – When you’re looking to raise money through investment or borrowing, a corporation can actually make finding and getting the money you need easier. If you want to take on investors you simply sell shares of stock. If you want to borrow, a corporation can add clout when dealing with banks or other lending institutions.

Perpetuity – As I mentioned in #3, when you incorporate you create a separate and distinct legal entity. This separate and distinct entity (the corporation) can endure almost forever irrespective of what happens to the shareholders, directors, or officers. This is NOT the case with sole proprietorships, partnerships or even limited liability companies. For example, if an owner, partner, or member dies the business AUTOMATICALLY ends or gets wrapped up in legal red tape. Corporations, on the other hand, have unlimited life.

bookmark_borderContent Marketing Tools

  1. Copyscape. Copyscape will be helping you to make duplicate content a thing of the past or at the very least where they are making a considerable dent in the issue. Using the debit card, credit card or the PayPal account, you will buy a certain number of credits, depending on how many your budget allows.
  2. HARO. Help a Reporter Out – more commonly known as HARO – is a powerful sourcing service connecting journalists, brands and industry experts. How it works, first you need to visit the site, then sign up for the service and select the fields you are interested. Then you will receive minimum of three emails per day with the latest media request for your chosen subjects.
  3. #Journorequest. Type journorequest in the search bar on Twitter and you will be greeted with the countless tweets from the journalists all over the globe where they will be looking to help from brands and from the industry experts. This is a very great tool for sourcing the new stories to contribute to.
  4. Buzzsumo. Buzzsumo is an effective tool for many reasons, where the first being that it’s perfect for checking how your content is performing. Just you need to enter the URL of the content in the search bar and you will see the social shares it required.
  5. Ahrefs. Ahrefs is a wonderful resources for the content marketers, where you can use the content explorer to search for the relevant topic for your client brands. Then you will be provided with the list of content which has gained the most social shares.
  6. Hootsuite. Hootsuite is more than the social media scheduling software. It has been the powerful aggregator, which makes an essential tool for the content marketers.
  7. Feedly. Feedly this as invaluable tool for those who are looking to collate the news stories which are relevant to their clients. This site provides a minimalist, and an optimised for the productivity rather than the style.
  8. YouGov profiler. YouGove profiler is a tool to have at your disposal. Where you need to enter brand, name or the subject that you need to research and you need to segment the data into the series of fields.

bookmark_borderStrategy Always Starts With a Purpose

A clear and compelling purpose creates a connection beyond merely just selling products or services to customers – it reaches out to customers through selling them what the company believes in, before selling them products or services.

Similarly, it’s not just about hiring the best people to do the job – it’s also about hiring people who ‘believe in what the company believes in’ and who become passionate about it. Such passionate employees will then be ten times more motivated and successful than employees who merely do a job for a salary. In both cases, it transcends a monetary transaction and creates a strong bound.

Every concept of strategy such as a sustainable competitive advantage, positioning, differentiation and value add then flows from that clear and compelling purpose – the marker of the most successful companies.

However many companies today seem to have lost their purpose. Most will proudly say that they have one but it bears no resemblance to what it should be i.e. why does a company exist, what is the unique value that it brings to the world, what sets it apart and why and for whom does it matter.

I would defy anyone to be compelled, enthused, let alone attracted by the likes of “being the largest… “, “being the finest… “, “being the world’s most admired… “, “being the leading provider of… “, “to be best… in the world”, “to be the preferred… “, “to be the most successful provider of… “, etc.

Compare those with Unilever’s “to create a better future everyday” (from which then flows the development of brands and services that help people look and feel good and get more out of life) and then you understand what a clear and compelling purpose is.

The theme behind this purpose dates back to Unilever’s 19th century founder, William Lever, whose purpose was “to make cleanliness commonplace, to lessen work for women, to foster health and contribute to personal attractiveness, so that life may be more enjoyable and rewarding for the people who use our products”. His Sunlight Soap was acknowledged as a revolutionary new product that helped popularise cleanliness and hygiene in Victorian England.

bookmark_borderSteps to Entrepreneurship

Spotting Opportunities

The first step to entrepreneurship is identifying opportunities. The entrepreneur must be able to spot an unmet need. Oftentimes this need is seen through an inefficiency in the market – something that doesn’t work quite the way the entrepreneur would like it to. As a result, the entrepreneur figures out a potential solution and the opportunity is born.

Assessing Opportunities

Many entrepreneurs keep a journal that details the myriad opportunities they come across each day. While it takes a creative skill set to identify opportunities, it takes an analytical skill set to assess them. Each opportunity should be assessed to, among others, determine its likelihood of success and the financial and human resources required to execute upon it.

Selecting Opportunities

One of the biggest risks in selecting the wrong opportunity is opportunity cost; that is, the cost of having to forego another opportunity which may have been wildly successful. Entrepreneurs should assess their potential opportunities and come to a firm decision regarding which one to execute upon. Once selected, the entrepreneur cannot second guess themselves. To do so would lessen their focus and drive towards the selected opportunity, both of which are critical in achieving success.

Executing Upon Opportunities

Execution, or the ability to generate the most value out of an opportunity, requires a unique combination of creativity, passion, persistence, focus, responsibility, intelligence, planning and energy. The entrepreneur needs to know what tasks must be accomplished and be the main driver in seeing that these tasks are completed in an appropriate manner.

bookmark_borderEffective Online Business Strategy

Identify your product

With the intention of staying ahead of the competition when it appears in online business, you must clearly identify your product. This engages getting systematically familiar with what you are going to market and how you will be able to persuade all the budding customers. An acquaintance of your products occasionally may also engross familiarity of the competitors’ products.

Try to be exceptional

Due to the intense competition existing in the world of online business, there is no place for weakness or careless workmanship. Your business must be able to perform with a high degree of brilliance, ranging from the appearance of the product to customer service. You can ask for expert advice on facets such as presentation. This means that if you have to design a website it has to be expertly done by a specialized person. You have to go for a website design that is truly exceptional and make an attempt to do things like graphic design, presentations and everything related to the products or services offered. The website that looks poor and unethical ends up doing extensive harm than benefit.

Always remain active online

There is a definite amount of involvement needed on your part being an online business proprietor. In case, you establish a website, you must be able to market it properly. Even otherwise you’ll be unable to know your target market. A certain level of involvement is required in forums, answer bags and the social media. These types of activities definitely generate a buzz about your website and bring about traffic.

Conduct marketing of your business

Beginning an online business is one aspect; however marketing is another significant one. Deficient in marketing denotes a business without any potential customers, and this leads up augmenting your business expenses to a greater level. You can check online for the steps you necessitate to accomplish marketing of your website, such as content management, press releases, product description, blog submission, forum discussions and pay-per-click promotions.

bookmark_borderExpanding Franchisee Advice

We think we will make more money when you expand to a second, third, fourth, etc. unit, store or work truck. So you would think if you are franchisee of a large franchise system that the franchisor would want to help you into that additional outlet as soon as possible or, like some franchisors, much sooner. After all they will make more royalties and have an additional unit or push pin on their map of the country or state. The franchisor’s goals are actually more complicated than that. Our goal is your success-profit-happiness. Running an additional unit can create tremendous amount of headaches, which a franchisee may or may not be ready for.

Most franchisors have simplified this process of expanding for their franchisees. It does take time however. For instance:

Training of a manager

Hiring of crew members

Scheduling modification

Finding a good lease

Modifying the location

Installing the equipment

Increasing the percent of new customers

Setting up a labor payment programs

Grand Opening Marketing

Vendor Notification and Logisitics

And this is just the start. Some franchisors want to see the franchisees other unit or original unit busting at the seams first. Some even recommend that you have a minimum of 1.5 times what a typical unit in he franchise system does adding units. If your unit or outlet is failing it makes little sense to dig a deeper hole. Get the problem first, then fix it. In other words, get too much business, then expand. Don’t expand into the next unit until you have enough business to support both with the first one. This is one reason franchisors often have different policies for corporate franchisees and individual franchisees.

bookmark_borderTrends in International Marketing

  • Social media
    One of the most effective tools for today’s professional marketers can be summed up in two words: social media. No longer just a tool for sharing pictures of family and cute pet videos, social networking sites like Facebook, Twitter, Instagram and more are now an undeniably common way to market and advertise your products and services worldwide. The power of social media as a marketing tool is evidenced by the major league companies that now utilize it with impressive results: companies like Nike, Starbucks, Pampers, NASA, Denny’s and many more can attest to the fact that social media is still a remarkably effective avenue for marketing products and services around the globe.
  • Video advertising
    Live video streaming is a feature that has become increasingly popular among social networks. Using live video streaming for international marketing and advertising efforts is particularly effective for its ability to give consumers and potential customers the opportunity to experience a “real-time” event no matter where they are on the planet. Several companies have found live streaming to be a particularly useful way to conduct question and answer sessions with viewers. This kind of active participation creates a unique connectedness between the business and its customers, greatly enhancing loyalty to the brand on the part of the participants and allowing the viewers to provide live testimonials about the product or service.
  • AI (Artificial Intelligence)
    International companies are currently exploring the power of AI to more effectively track and analyze consumer shopping behaviors in countries around the world. This type of information was, until just recently, an extremely time-consuming and challenging set of statistics that was typically only reserved for the largest, most profitable companies which had the manpower required to collect and analyze the results. But thanks to AI, this type of information will soon be within the grasp of marketers working for virtually any size organization.
  • Cross-sector marketing
    Put very simply, cross-sector marketing refers to the practice of utilizing the popularity of other brands to increase the reputation and success of your own. The fast-food industry provides a good example of cross-sector marketing at its most basic level. Studies have shown that fast-food restaurants that are clustered together within a short distance of one another report markedly higher sales than those in more isolated locations. This may sound counterintuitive, but the fact is that several different fast-food restaurants located within the same few blocks provide the consumer with a great variety of choices and increase the likelihood that shoppers will stop to eat. Professional marketers project that cross-sector international marketing will become more commonplace in this coming year, including an increase in strategic partnerships to gain a greater level of success for all those involved. Marketing is, without a doubt, not what it used to be. The fact is that our digital age provides marketing professionals with more opportunities than ever before. Although all these trends are important to keep in mind, remember that the most important aspect of any international marketing campaign is something much more basic: you must be able to effectively communicate with consumers and customers in other countries. And that will mean employing the services of an experienced, professional translator. The first step in your international marketing efforts can take place today by contacting a reputable translation company and finding the translator that best suits your company’s needs.

bookmark_borderCorporate Innovation

In fact, many industry associations (bureaucratic status quo) have training courses for people in the industry – but that just means once everyone is trained – every company is going around the same track at the same speed with the same horsepower, and same rules as everyone else. Welcome to the human rat race – looks more like NASCAR than revolutionary innovation or great leaps of technology. How can you or your company win if you just copy what everyone else is doing, or attempting to do? How can your company come up with a breakthrough or the next new thing?

We Americans complain when China and others rip-off our intellectual property, and yet, what are we doing to ourselves? Doesn’t anyone think anymore? Every time I turn around I see the same thing. What happened to American Innovation, creative problem solving, and that ‘can do attitude’ that when there is a will, we will find a way? We see only a few corporations thinking anymore or pushing the envelope? Why?

Do we have too many confining rules and regulations? Are too many companies worried about lawsuits or pull-backs in shareholder’s equity, stock price and quarterly profits? Are there too many class action lawyers ready to strike – keeping companies from taking risks? Are companies too concerned with boycotts enabled by political correctness in our evolving society – be careful not to offend anyone – be safe, don’t rock the boat?

Is it all of these things mentioned above, plus the slow mind-numbing indoctrination of media, academia and the inherent ever pervasive government indoctrination? Perhaps, but what’s the underlining cause. Humans are not getting less intelligent. IQ scores have been rising for a 100-years. Could social media have a part in this problem I’ve observed? Some say social media has helped innovation – has it really? It seems that faster communication would increase original thought and make everyone a little more innovative – but it hasn’t. It appears it is dummying down our society more than it is helping foster creative minds and turning us all into innovators.

bookmark_borderCan We Do Neuromarketing

Importance of Eye Gazing:

The importance of eye gazing is that when ad include people are very much more efficient than those that do not. In particular, images and videos that which has certain characteristic include babies tends to attract longer and more focused attention from potential hearing. Vendors have long attempted to promote sales for baby products using close ups of charming baby faces – with the help of eye tracking technology they can distinguish that this alone is not enough.

Using Effective Packaging:

Using effective packaging is all important for a particular mark to draw in users. The marketer has always recognized that it’s not always what’s inside that all compute, but Neuro-imaging has conduct to convey this to a whole new stage. Trade names such as Campbell’s and Frito-Lay have used Nero-imaging to their promotion. Customers were shown packaging with their replying it recorded as positive, negative or neutral. In increase, user was interviewed extensively in relation to colour, text and imagery. The researcher also noted that clients had a negative reaction to some shiny packaging, but didn’t exhibit a negative response to packaging when it was slow. Neuromarketing techniques are being employed in the large area to redesign packaging and display.

Colour is the key factor

When we are picking out colors for our brand or product, convey in mind that you may be acting upon how your potential customers feels. Colors can stimulate in a broad scope of emotions, when we work consistently showing a connection between certain colors and certain emotions. In Neuromarketing, marketer is advertising on many colors into subgroups as a guide to how they may be used specifically.