bookmark_borderStart a Service Business

First clients

You should understand that getting your first client is your first milestone. What you need to do is serve your first few clients very well. They should be happy. Moreover, if you want to develop a strong relationship with the clients, make sure you give them a discount.

Find a Focus

You should be different from other service providers who offer similar services. If you don’t be different, you won’t be able to make a difference. As a result, your product will not entice the potential buyers. Your clients should be able to differentiate your products from those of your competitors. This is what we mean by finding a focus.

Blogging and social media

For marketing, blogging and social media are your best tools. You should create and publish content that can validate your expertise. Today, your marketing is a lot cheaper than it was a few years ago. In the past, people had to get through strict editors and publishers in order to get the word out about their expertise. They had to write books and articles as well. Nowadays, you can post on Twitter, Facebook and your own blog. So, you don’t have to rely so much on editors and publishers nowadays.

Logo and look

We suggest that you choose your logo wisely and spend on it after a lot of thinking. Actually, your website and logo should be professional and this is really important. Nowadays, it’s not about stationary or business cards anymore. This is your representation.

Don’t overspend

It’s not a good idea to spend the money you don’t have. As a matter of fact, you will get tons of suggestions that can help you make more money later on, such as marketing programs and mail lists.

bookmark_borderBest Way to Promote a Business

Plan your attack. Define who your best prospects are, and then determine the best way to reach them. Be as specific as possible. Is the decision maker the CTO of the company, the director of human resources, or a 37-year-old working mom? Will you find them on Twitter, Google+, Pinterest or Facebook? What about in-person networking at local business meetings? Will they be searching for your type of product on Google or Bing? Do you want to start promoting your business to them at the start of their buying cycle, or when they’re about ready to pull out their credit card and make the purchase? Write your answers down, and refer to them before you start any new marketing tactic.

If you don’t have a website, get one set up.┬áIf you can’t afford to have someone custom-design your website, put your site up using one of the companies like SiteSell.com, E-business Success. Simple. Real or Get a site, Get found. Get customers. That provide templates and tools that make it easy to create a basic website.

Set up a listing for your business in search engine local directories.

Google and Bing both offer a free listing of local businesses.

To get listed on Google, go to Google My Business.

To get listed on Bing, go to Bing Places for Business