bookmark_borderAren’t Viruses so Small That They May Pass Through a Nose and Mouth Mask?

For the purposes of the coronavirus outbreak, you’ll find three main types of masks: respirators, surgical masks, and fabric, or homemade, custom face mask.

We all want to safeguard ourselves from coronavirus – but we have to guarantee the things we’re doing are effective. There are several measures we could all choose to use lessen the spread of Covid-19, including physical distancing, thorough handwashing, keeping surfaces clean, protecting probably the most vulnerable by staying home, and isolating ourselves when we have symptoms. We know from scientific evidence, along with what we should have learned off their countries further ahead within their epidemics, the things work.

Hospitals are asking for donations of N-95 respirators (the CDC-recommended masks for the medical staff working with infectious patients). But these efforts aren’t enough to take care of the need for N-95 masks, so businesses and good samaritans consider it upon themselves to sew masks for doctors, nurses, and also other healthcare providers taking care of the leading lines from the novel coronavirus.

Professor David Heymann, of the London School of Hygiene and Tropical Medicine, who chaired the WHO’s scientific and technical advisory group, declared unless people were doing work in healthcare settings, masks are “only to the protection of others, not to the protection of oneself” – and that’s why government entities is introducing them.

“Wearing a mask only when u feel unwell? Then why do u need soldiers when there isn’t war? It’s easier to be safe than sorry” Facebook user Kenny Chan Wai Kong posted in Singapore, where authorities have announced promises to give four masks to each household as retailers’ stocks run dry across the island.

Homemade coronavirus face masks and coverings

For the first time, the Center for Disease Control and Prevention (CDC) has recommended that even seemingly healthy people wear masks over their mouths and noses when venturing out of these homes into places where it is not easy to keep distance from other people. But there is still major debate over simply how much masks — specially the homemade fabric masks how the CDC recommends for your public — can slow the spread of SARS-CoV-2, the herpes virus that causes COVID-19.

Conclusion

To wear or otherwise to use? That has become the main element question through the pandemic as the breathing filter has become a symbol of our changed lives under coronavirus. Still, months following the pandemic begun to spread, lots of people still remain unsure about whether a mask is essential to ensure that they’re safe.

bookmark_borderDeveloping a Strategy for Your Business

It’s difficult to succeed in business without a plan. If you’re making decisions for a whole company, as CEO or founder, then one of your main responsibilities is to develop a strategy for your business, setting goals and objectives in which your executive team then generates the tactics your workforce put into practice to accomplish. One of the challenges of being the apex of your business’ org-chart is shifting your thinking to this strategic level and learning to be more hands-off about the tactical side.

Today we’re taking a look at how you can develop a strategy for your business that will motivate your employees from the executive level to the shop floor or computer desk and lead you toward success in the long term.

Metrics for Success

One of the most important things that you need to remember is that your strategy needs to be paired with metrics that can measure the extent to which it is successful (or not). If you don’t have a clear system for telling you how your business is performing – and how it responds to your strategies being put into practice, you have no means of telling whether you’ve made a good plan!

Performance marketing is heavily metric-based: you assess success (and pay) based on the actions your ads generate: views, clicks, and sales. Brand-based marketing has been traditionally more nuanced and harder to quantify, but modern market research firms can unify the two allow you to pursue brand performance marketing that builds the overall strength of your brand as well as returning a healthy and quantifiable ROI!

What is Your Brand?

Your brand is more than a marketing asset. Your customers relate to your company through your brand image, and this is built up from all the different interactions they have with your company. A strong brand helps to bring in and retain customers: it’s what loyal customers are loyal to. That being the case, it’s well worth understanding what your brand is, so you can be sure you are setting a strategic direction that is either in line with your brand values or takes into account that your brand changing will need to be carefully communicated to your customers to maintain their loyalty.

Brands are weakened most directly by bad publicity, poor reviews, and bad customer experiences – but these are relatively easy to be aware of and try to avoid. A more insidious source of brand damage is inconsistency. When customers become aware of business practices that run counter to your stated brand values – corners cut to save money on what you message as a ‘luxury brand’; the expansion of what sells itself to customers as a small, local business to national proportions.

This doesn’t mean your strategy can’t lead to growth beyond a brand set in place early in your business’ lifespan, but it does mean you should research what your customer’s think of as your unique qualities and incorporate in your grand strategy a way to either preserve those qualities so your customers can continue to be loyal to them, or evolve them rather than contradicting them and leaving your customers feeling they can’t trust you.

bookmark_borderEntrepreneurs Are The Real Difference Makers

The dictionary defines difference as: a point or way in which people or things are not the same. A synonym of difference is: distinction, which means: excellence that sets someone or something apart from others.

Smiling, complimenting, helping, volunteering, paying for someone’s meal and even donating are things not so distinct; but are things that most of us do regularly in our everyday lives’. Business is what sets others apart. Business is the way to make a difference in the lives of people.

Business raises society’s awareness of their rights through advertisements. Business produces products and services to meet people’s needs. Business provides employment opportunities. Businesses make cities, states and even the country money through the exporting of goods.

Businesses are concerned with profits; which is where more revenue is gathered than it costs in expenses. That in turn leaves a surplus that can be invested in making the world a better place. That is, business via the mechanism of profit can help increase available resources and help fulfill a greater number and a higher level of human needs by investing in housing, education and social matters which ultimately makes the world a better place.

And if you aren’t confident that you have what it takes, then let me reassure you that you do. If you have an idea, vision, burning desire and dream of ways to solve problems that people or the planet faces, then you do have what it takes. That is your purpose. You were born to solve that particular problem and it might not ever go away or get better until you take action. As you pursue your purpose, the right resources and opportunities become available to you. One resource to get you started is business credit cards.

Business credit cards are based on a personal guarantee. So, there are several criteria that must be met to be approved: 720 credit score, 30% debt-to-credit ratio, no bankruptcies, no foreclosures, no missing payments in the past 24 months of making application, one or more credit cards with a $5,000 maximum limit and a 10 year personal credit history. And if you are short on any of these criteria mentioned, you can receive mentorship from business credit card consultants on how to meet those must-haves.

“I am only one, but still I am one. I cannot do everything, but still I can do something; and because I cannot do everything, I will not refuse to do something that I can do.”
– Edward Everett Hale

Why sit back and watch the same problems continue because you don’t feel equipped to handle them. Everyone starts at the same place: the beginning.

You have the ability and the opportunity to set yourself apart and make a tangible difference in your community, city, state and possibly the world; and in the process you can revamp your life and transform the lives of others! It’s only an application away. Apply today and you will receive a funding estimate within 24 hours:

bookmark_borderStart and Grow Callshop Business

  • VoIP Service Provider: First thing you would require is a VoIP Service provider who will provide you Complete Callshop Solution along with Integrated Billing. There are several options are available who provide complete System however things you need to check before finalizing is how scalable their product is, from how long they have been providing the services in VoIP industry and most important thing is Customer Support, because for a Callshop business you would require instant Support otherwise you will end up losing your business.
  • Termination Provider: Second step will be to get best Termination provider, you will get many termination provider options however again same thing comes in the picture how good their services are, because quality of the call depends on the routes which provides by termination provider. You can test the quality and best thing to have multiple providers for routes so if you face any issue with particular one then you can jump on to another one at any point of time and your clients will keep on getting best quality which will be helpful for you to grow your business.
  • Required Hardware’s: To start you would require minimal investment on hardware, you need to have Server where complete system will be installed and accessible. If you go with your own Server that will cost you extra however there are options available to rent out the server as well which are less expensive and good option at the initial stage. Apart from server you will require IP Phones as well with which you can login with different Callshop login accounts and customer can directly make the phone calls by using IP Phones. Now coming over to last and important requirement and that is Callshop Booths.
  • Required & Important Characteristics: Features like Automated Billing, Auto Invoicing, Prepaid and Postpaid, Advanced Reporting System are main and required feature in a Callshop. It’s highly suggested and recommended to test a demo of the system and check the features, you may get several features by provider however you need to check which features are required for your business and which will never be used, because if any provider is providing you ample amount of features and charging you accordingly, there is no point to pay for those which is not going to be in use. So test the complete Solution before finalizing and then go for that.
  • How to Grow Your Business: Now this thing will come to your mind, what are the next steps once you have started, how to grow now. For growing in your Callshop Business first and foremost thing you need to take care of is Quality of your calls and competitive rates. At the initial stage of your business you need to provide services at very nominal charges along with the best quality. This is the most important aspect which will give a boost to your organization.

bookmark_borderEssential Franchise Information

Franchises have experienced annual growth of more than 50% – and are now also popping up in airports, railway stations and inside supermarkets.

There is intense competition for new franchisees -so don’t bow to pressure to sign on the dotted line – until you are 110% certain that your decision is the right one for you.

With the huge choice of what to go into – home services, personal services, financial services, retail, fitness, food, health and beauty, etc, etc – ensure that the one you choose is aligned with your existing skills and something that you have a genuine interest in.

Attend franchising seminars and collect all relevant information and data. Make sure you ascertain details on: upfront franchise fees; training fees; location fees; and ongoing franchise and advertising fees.

Find out how long the franchisor has been operating; what training and support they offer; what track record they have; are they f inancially stable; do they undertake demographic checks on potential sites; the success rate of existing (and past) franchisees; and how much control they exert.

Remember – there are no guarantees when purchasing a franchise – success in one location does not automatically ensure success in another! Your franchise may not become the immediate gold mine that you envisaged -it may take several years before you even reach breakeven.

Analyze your costs and know your numbers: what is the ratio of the rent to turnover; salaries to turnover; fixed costs to turnover. If you are borrowing the start up costs – make sure you factor in your loan repayments. Research the best method of borrowing the money – a business loan, a business mortgage loan, interest and principal, interest only??

Be aware that if you fail to follow the guidelines as laid out in the contract – the franchisor may, with warnings, terminate the franchise agreement.

Ensure that you get written substantiation to cover any earnings representation.

And – most important – seek EXPERT LEGAL ADVICE – before signing anything!

bookmark_borderBusiness Skills to Master As an Entrepreneur

Forget about perfection.

A lot of business owners get stuck on perfectionism. That is just not how business works. You simply need to move forward, throwing things at the wall to see what sticks and tweaking along the way. Be okay with making mistakes. Otherwise, you will be stuck in the development phase forever and you’ll never get your product or service out there. Most successful entrepreneurs have numerous failures before they finally find their ultimate success. The same goes for authors who send out their manuscript to rejection after rejection before finally getting published. Keep moving, and don’t give up!

Find Your Focus.

Entrepreneurs tend to have what I call EADD: Entrepreneurial Attention Deficit Disorder. They are all over the place, they have shiny object syndrome… and that’s because they’re creative! Entrepreneurs are visionaries. One thing they are often missing, however, is follow-through. If you’ve got a bakery, you’re a business coach and you also make jewelry, where is your passion? Where are you really able to dive deeply in order to see something through to its best outcome? You can certainly build more than one thriving business over your lifetime, but if you’re trying to do them all at once, you aren’t giving your all to any.

Jump In with both feet.

As entrepreneurs, you have to be willing to go into uncharted territory, to do what others haven’t and what they may even be discouraging us from doing. Generally, as humans, we fear change. Our brain is wired to protect us and we get that fight-or-flight response when we encounter something that’s out of our comfort zone – even if it’s good for us! We have to be willing to do things that feel risky in order to get the big rewards for ourselves and our businesses. Usually the bigger the risk, the bigger the reward will be. Don’t just test the water, Jump in with both feet! If you only “sort of” jump off of the diving board, you’ll do a belly flop. The support you need will come, but you have to commit to that initial leap of faith.

Learn to say “no” for yourself.

We’ve covered how important it is for entrepreneurs to know how to say yes, take leaps of faith and be brave in their decision making, but we also need to learn how to say no. When distractions come your way, such as exciting side projects that pull for your attention, it is important to be able to stay focused on your main goals. Say “no” so that you have more time for “yes” in the area that you most needs that energy and creativity to make your goal a success.

bookmark_borderTime Management For Solo Entrepreneurs

  1. Put your to-do list in writing and prioritize it. Studies show that people who write their lists down are 90% more likely to complete their list than those who do not.
  2. Be realistic about how long it takes to get things done. Block out a reasonable amount of time on your planner, especially if it’s an appointment where there’s driving time to consider.
  3. Schedule time with yourself, without interruptions. If that means closing your office door and letting your voicemail take phone messages, then that’s what you need to do. Do this at your most productive time of the day. Are you a morning person? Start your day out with some quiet time by yourself, when you’re the most productive and focused.
  4. Don’t multi-task. That’s right! These days, people have found that they’re much more productive when they’re allowed to focus on one task at a time, rather than constantly juggling a dozen different projects at once. Think about it – don’t you feel like you’ve actually accomplished something when you can cross things off your list?
  5. Are you a “yes” person? Learn to say no. Sometimes adding just one more thing to your to-do list means staying at work an extra hour. Ask yourself if you really have the time and energy to handle one more task. Don’t guilt yourself into it, especially if you’ll feel resentful later, for having done it.
  6. Do you work at home? Don’t let common distractions sidetrack you. That basket of laundry will still be there at the end of the day.
  7. Try to combine like tasks. If you have lots of phone calls to make and emails to respond to, make all of the phone calls first, then tackle the emails.
  8. Keep all your contacts in one place, within easy reach. Do whatever works for you, whether you keep an address book in your day planner, in Outlook, in your PDA, or on your laptop. You need to have fast and easy access to phone numbers and email addresses.
  9. Use waiting time productively. When waiting for an appointment or traveling, catch up on reading trade magazines, writing correspondence, or jotting down creative ideas for marketing your business.
  10. At the end of each day, plan for the next day. Write down tomorrow’s to-do list, prioritize it, and then clean off your desk.

bookmark_borderSmall Business Grants

There are many types of grants offered by the Governments and other financial institutions that include individual grants for personal necessities, business grants for starting new business, education grants for funding education and many more. Grants are always a feasible option to support existing business or financing new business in all fields. While the United States government does not offer direct grants for supporting small business there are many state development agencies, non-profit organizations, intermediary lending institutions and local government, which offer grants to expand and enhance small businesses.

Small businesses always play a significant role in the economic growth of a country and that is the reason governments are always ready to offer financial resources to facilitate small business. You can receive small business grant to start up any type of business. From carpet cleaning, photocopying, private tutoring services to day care business you name any business and these agencies have the grants for you. All U.S. citizens and residents are eligible to receive U.S. Federal Government, State Government and Private Foundation-funded grants and loans. Apart from this these grant programs do not require credit checks, collateral, security deposits or co-signers. Small business grants are easily available. Anyone who is 18 year old and thinking about going into business for himself or wanting to expand his existing business can apply for the grant. Grants varying between $500.00 to $50,000.00 can be obtained from these agencies. Usually there are larger payments for business start up costs. If you are an entrepreneur than you can use the privileges provided by the government. Small business grants are the ideal way to fulfill your dreams of becoming a business owner.

bookmark_borderEntrepreneurial Inspiration

For four of his teenage years, from 1872 to 1876, Milton Hershey served as an apprentice to a Lancaster, PA candy maker. After his apprenticeship, Hershey decided to start his own candy business. Armed with an in-depth knowledge of the business, he worked on building his business for six years. Unfortunately, despite his hard work, the business failed.

Undeterred, Hershey moved to Denver, CO and found a job with a candy maker who taught him how to make caramels. A year later, he returned to the East Coast and launched a second candy business, focusing on caramels, in New York City. This business also failed.

Despite two failures in the candy business and on the brink of bankruptcy, Hershey was convinced he would eventually succeed. As such, he returned to Lancaster, PA and started another caramel business. This business was successful. But rather than continuing with caramels, Hershey become interested in chocolates and dedicated himself to learning about and inventing ways to manufacture chocolate. As a result, he sold his caramel company and launched Hershey Chocolate Company. Just over a century after launching the company, Hershey’s firm (now called The Hershey Company (NYSE: HSY)) generates annual revenues in excess of $4 billion.

Milton S. Hershey was raised in rural central Pennsylvania and lacked a formal education. Despite this, and despite failing twice at the same business, Hershey maintained entrepreneurial passion, drive and perseverance. As history has shown, these factors were enough to transform Hershey from a failure to one of the great entrepreneurs in history.

bookmark_borderSources of Sales Leads

The customer who let your contract lapse or failed to include you in their selection process did so for any number of reasons. Yes, sometimes your company made an unforgivable mistake or did something equally fatal. Often, it’s subtler. Either way, if you give up on them, they’re likely to remain former customers forever.

If you take the initiative and reintroduce yourself, you might find out-

  • Your company was perceived to be unsuitable for a reason that is not currently valid. (Your prices weren’t competitive; now they are. You didn’t offer a one-stop-shop experience; now you do. The salesperson who used to cover that territory was abrasive; his/her replacement is well-liked.)
  • Or the decision-maker who blackballed you or was unshakably loyal to your competitor is no longer there.
  • Or the person who used to routinely include you in the company’s selection process has moved up or moved on, and the new person doesn’t know you to include you.

Possible outcomes: a renewed relationship, news that you truly aren’t a match anymore, or a frosty shoulder.

Similarly with failed sales, they may not have chosen you when a particular decision was made. That doesn’t mean they’d never consider you again, but it’s your responsibility to stay on their radar. If they are marketed to by a sufficient number of companies in your category, they might not include you the next time they open their selection process. By writing them off, you turn “no” into “never.”

Some companies are very good about asking departing customers for an exit interview and asking failed sales for a post-selection debriefing. Unfortunately, many of these companies assign this task to the salesperson or account manager the customer or prospect just rejected. That’s cruel! Think about it:

  • It’s very difficult for one adult to say directly to another, “This is how you disappointed me,” or “This is where you fell short.”
  • If a former customer or failed sale is willing to be candid, the average salesperson or account manager is likely to get defensive in response. In other words, they reward candor with an argument.

Instead, feedback from lost customers and failed sales is better solicited from the VP of Sales or Account Management (or Operations). What at first blush sounds like an unwise use of very valuable time turns out to be the best way to isolate root causes and reduce the number of future lost customers and failed sales.

You may ask why a former customer or failed sale would cooperate and offer honest responses to these questions. The answer is simple:

Companies need vendors.

If you lost the customer or the sale for reasons that can be addressed to their satisfaction, you might be the vendor that offers the best deal the next time they need your product or service.

Once your team members get past the understandable discomfort of asking for candid feedback and guidance, you might win (or win back) relationships you thought were lost forever.

Ann Amati, Principal, Deliberate Strategies Consulting, helps companies use guidance from their current and past customers to grow future sales. She has a 20-year track record of using deep-dive interviews to create positive turning points in her clients’ relationships with their customers.