It seems paradoxical the more you give away, the more people are willing to pay for your services but it’s true. This exact approach has worked quickly and effectively for me for years. The key is that it’s got to be good and of high relevance to your target audience. This builds people’s confidence that you consistently know your stuff and that you can be counted on for long-term value. People soon realize that if you’re willing to give away such valuable expertise, think how great the solutions they pay for will be!
So how do you share your expertise with your target audience? Through writing and speaking. And it starts with being able to get your core ideas down on paper in a way that catches your audience’s attention and compels them to action.
If the idea of writing an article or giving a speech feels overwhelming, stay with me. I’m going to show you how easy it can be if you follow a basic formula that works every time.
Brainstorm a short list of things that your clients struggle with. What problems drive them to you? Why are they willing to pay good money for your services? Remember, it’s not about you it’s about them, their pain, and their needs. This is now your list of topics for articles and talks.
Pick one topic and answer the following questions:
- What’s the problem?
- What’s the lost opportunity?
- Why is this important to address?
- What will happen if it’s ignored?
- What’s your solution?
- What tips do you have for implementing your solution?
- What example can you use to illustrate your point?
Formula for Digital Marketing Success:
Attitude: Be enthusiastic and passionate about your value proposition to the marketplace. You know that what you offer can make a difference and have an impact on your clients. When it comes to your own marketing, if you feel good about yourself and you have self-confidence because you are doing everything for the benefit of your clients, you’ll become more attractive to prospective clients.
Belief: You don’t have to have a degree in marketing to get great marketing results. But you do have to believe in yourself and your actions. I call it a self-fulfilling prophecy. If you believe that can’t do something, you’re right – you won’t do it. On the other hand, if you believe that you can learn what it takes to get better marketing results you will.
If you’re persistent in pursuing your business and your small business marketing with a positive attitude and belief that you can, sooner or later you’ll find what works for you. You’ll discover the marketing strategies and tactics that allow you to begin attracting attention and bringing in new clients consistently! I know because it’s happening for me.