Keep Adding More New Markets
Every new market you open captures a new layer of sales …and makes your business more secure. The more markets you serve the less dependent you are on the sales from any one market.
Tip: You can quickly add several profitable new markets to your business by sub-dividing your present market into several narrowly defined niche markets. Then create customized versions of your current advertising that offers specific solutions to the unique needs of each niche market.
Continually Add Something New
Every time you add something new to your business you create additional opportunities to close sales. For example, by just adding one new product or service to the list of those you already offer you create 3 new selling opportunities:
- It attracts new prospects who are not interested your current products and services.
- It generates activity from existing customers who want to find out about your new product.
- It enables you to create attractive combination packages of two or more items …which also produces some bigger sales for you.
Tip: Even something as simple as adding something new to your web site creates more selling opportunities for you …by attracting both new visitors and repeat visitors.
Find Some Ways to Generate Publicity
Publicity is what you get when somebody else promotes (or you get them to promote) your business. It creates more credibility than advertising – and generates sales without an advertising expense.
Look for some ways you can generate some publicity for your business. For example, contact non-competing businesses that serve customers in your market. Offer to publicize their products and services to your customers in exchange for their publicizing your services to their customers.
Tip: Don’t expect non-paid publicity to replace your paid advertising. Instead, use publicity to supplement your advertising. You control where and when your advertising appears – and what it says. But you cannot control where or when you get publicity …or how effective it is.