Present the business mission statement here. Include as well the date the business was formed; the leadership team and other key management personnel; the credentials or experience that make you and the leadership team uniquely qualified to launch and successfully run the venture; the business legal structure (LLC, Sole Proprietor, or Corporation); the products and services; one or two key competitive advantages; a concise overview of sales projections; and the amount of capital needed if recruiting investors or obtaining bank financing is a goal.
It’s traditional to present a brief description of your industry and its outlook, nationally and regionally. Give the details of your products and services and briefly discuss how they’ll be used by target customers. Identify whether the venture is B2B, B2C, or B2G. If the organization holds a patent, review the competitive advantages that it will convey. Have there been any technological advances that will help or hinder the enterprise? Divulge the details here.
This element is a big tent that encompasses sales, product or service distribution, competitors, advertising, social media, PR, networking, branding, customer acquisition and pricing. Plans written for a small organization
Unfortunately, that proximity to customers isn’t enough to keep you in business. To grow your business, take advantage of your great service by gaining customer referrals from existing customers.
I know. Asking for referrals feels pushy. However, do you really have a choice? Think about it. You are in business because you think your product or service will help people. Most people like to help others. They enjoy passing along a good tip about a great product or service. By asking for a referral you are actually doing them a favor. So ask your customers after you have given them great service – Who is a person you know who would benefit from having our product/service?
Other than providing great service, another way to make a personal connection with your existing customers is to send a newsletter. Instead of sending the average, boring email that most businesses send, focus on success stories of your existing customers. Explain how you solved a problem that one of your customers faced. Explain why solving that problem was important to them and explain how you solved it. Then include a testimonial from the customer.
When you look for products
The only chance today of a brainstorming session coming up with a brilliant original solution would be to have someone in the group who is already a creative genius who can speak up, defend their concept against politically correct and status quo bias and personally persuade the group to yield to their idea. Still, this type of person is a true ‘Thought Leader’ and a legitimate thought leader hardly needs a brainstorming group or any group for that matter in the first place.
Brainstorming isn’t working anymore for innovation, and you can get better creativity from a YouTube Cat Video these days. Corporate R&D Departments aren’t producing much either considering the huge sums of money they spend on the innovative process. Those who predict the future so they can see into the looking glass aren’t much better using their methodologies.
Let’s take the Futurists of the World Future Society (WFS) as an interesting case study. The WFS has seminars to teach you how to think like a Futurist, symposiums with special emphasis on trend projections and innovation. Isn’t it interesting how all the members of the WFS are always on the same page, and how their
Ever changing marketing trends and targeting customers through their behavior and traffic patterns is the driving force for integrating business intelligence tools that provide greater insights than the way we previously used manual marketing forecasts. Actionable information that business managers and corporate executives can access in order to make informed business decisions can affect the organization’s overall performance and growth.
Yet how do you determine what is the best software to apply to your organizational needs? If you’re searching for a buyer’s guide for software services based on their merits, you can find some transparent and reputable review sites to help you uncover the best software tools for cloud computing, forecasting, benchmarking, mobile, predictive analytics, big data, and visualization.
Dashboard software creates data visualizations (graphs, charts, metrics) that monitor client interactions, revenue, reports, and scorecards. Although dashboard software monitors client reactions, customer relationship management (CRM) and BI Tools are not to be confused. CRM is a database that stores customer sales history and interactions, which you could segment for greater productivity and profitability. Business intelligence tools combine software for customer acquisition and retention. Together, the two can impact real-world numbers through testing and experimenting.
Sometimes someone comes up with a great idea and the only weakness in the idea is that it relies on the weather. In this case, a sports betting software operator decided to buy 7,000 golf size umbrellas which had in very large print their website address, telephone number and the tag line “bet on sports today”.
The idea was that instead of spending money on a national television commercial during a football game, they could get better advertisement at a fraction of the cost by using umbrellas.
The execution of the promotion would have female models at all of the entrances of a stadium giving out umbrellas to ticket holders for free. The only uncertain part was that the promotion would have to be done on a rainy day. The theory was that as the rain would start to fall, people would open their promotional umbrella and when the television crew would film the crowd, that company would get instant television advertising via the opened umbrellas!
Since hiring a crew of model and someone to manage them had to be done in advance, that company relied on the weather channel to give them the best
Little did I realize that life on the Internet is quite a bit different than the world of absolute truths that I exist in as an Engineer. Everyone is presented as an expert but few people seem to agree on any given topic. How can perceived reality differ so greatly?
The truth of the matter is, that Internet Reality is defined by the search engines and the algorithms they use to present it, and I doubt very seriously that the folks that really
understand it will divulge their secrets anytime in the near future. Therefore any understanding of the reality presented, can only be reactive in nature and speculative at best. I made numerous mistakes in setting up our first store before this concept really sunk in. Without realizing it, I was trying to use an approach which may have been functional, but did not work well with the search engines and therefore would have always limited our success. I finally came to the conclusion, “When in Rome, do as the Romans do”.
My mistakes began at the very beginning, when I purchased a third party PHP shopping cart and loaded it on to a reputable
FOB origin indicates that the ownership of the goods is transferred as soon as in gets out of the hands of the seller. If shipping of the goods is required then it is the buyer’s responsibility and he or she has to bear the expenses. This type of transaction is often referred to the city name like FOB Boston, FOB San Francisco, etc.
FOB destination, on the other hand, indicates that ownership of goods is transferred to the buyer when the original products reach the doorstep of the buyer. Here, the seller has to arrange for the transportation of the goods for which either he pays or charges the buyer for the expenses. The seller also has to be liable in case the goods suffer any damage while en route.
FOB comes more into the picture when there are wholesale or B2B shipments of large goods.
There are four ways in which the FOB term is included in the documents for shipping:
- FOB (place of origin)- Freight Collect
- FOB (place of origin)- Freight Prepaid
- FOB (place of destination)- Freight Collect
- FOB (place of destination)- Freight Prepaid
It is important that the shippers understand the FOB designations
You should understand that getting your first client is your first milestone. What you need to do is serve your first few clients very well. They should be happy. Moreover, if you want to develop a strong relationship with the clients, make sure you give them a discount.
Find a Focus
You should be different from other service providers who offer similar services. If you don’t be different, you won’t be able to make a difference. As a result, your product will not entice the potential buyers. Your clients should be able to differentiate your products from those of your competitors. This is what we mean by finding a focus.
Blogging and social media
For marketing, blogging and social media are your best tools. You should create and publish content that can validate your expertise. Today, your marketing is a lot cheaper than it was a few years ago. In the past, people had to get through strict editors and publishers in order to get the word out about their expertise. They had to write books and articles as well. Nowadays, you can post on Twitter, Facebook and your own blog.
Plan your attack. Define who your best prospects are, and then determine the best way to reach them. Be as specific as possible. Is the decision maker the CTO of the company, the director of human resources, or a 37-year-old working mom? Will you find them on Twitter, Google+, Pinterest or Facebook? What about in-person networking at local business meetings? Will they be searching for your type of product on Google or Bing? Do you want to start promoting your business to them at the start of their buying cycle, or when they’re about ready to pull out their credit card and make the purchase? Write your answers down, and refer to them before you start any new marketing tactic.
If you don’t have a website, get one set up. If you can’t afford to have someone custom-design your website, put your site up using one of the companies like SiteSell.com, E-business Success. Simple. Real or Get a site, Get found. Get customers. That provide templates and tools that make it easy to create a basic website.
Set up a listing for your business in search engine local directories.
Google and Bing both offer a free