bookmark_borderBiblical Entrepreneur

They labor in vain that build it – literally, “In vain toil its builders in it.” The idea is, that they are entirely dependent on God. No matter what their skill, their strength, their industry may be – all will be in vain unless God shall assist them. They are dependent on Him for life, for health, for strength, for practical wisdom, for a disposition to continue their work, and for success in it.
Notes on the Bible by Albert Barnes [1834].Whether you are an inspiring entrepreneur or a CEO of a major corporation, the Bible
is the ultimate source for valuable, pertinent advice and guidance; it provides you with the keys to your future successes. Jesus used scriptures by quoting passages as He taught. He used Isaiah’s prophecies to bring to disruption the Pharisees’ false piety (Mark 7:6-13). In Luke 24:25-27 he explained that the things concerning Himself had been written by Moses and the prophets. Most notability, when being tempted by the devil, Jesus used scriptures, (Matthew 4:4 – KJV), “But he answered and said, It is written, Man shall not live by bread alone, but by every word that proceedeth out of the mouth of

bookmark_borderImprove Business Skills With NLP

  1. Communication with fellow workers. NLP helps in improving communication skills and hence assists in getting your message through exactly the way you want it to be projected. Improved communication skills amongst employees will boost the performance of everyone. NLP also teaches you how to tune your senses fine and be more sensitive to the feeling of your workmates.
  2. Self-confidence and presence. NLP, when implemented with the right technique, can boost confidence immensely. A person with high confidence can be clear as to what he or she wants and what matters.
  3. Leadership. A good communicator can take command of things. With good communication skills, a person can make people around them feel more at ease and happy. Good communication can make people feel valued hence motivating them and boosting their productivity.
  4. Sales and negotiations. A person who has mastered the technique, has the ability to convince and win the trust of a particular client he/she is doing business with. This is because good communication skills can help in putting your vision, objectives, demands and plan of action to your business partner.
  5. Presentations and Public Speaking. The practitioners have high levels of confidence and great communication

bookmark_borderReasons Why Business Plans Will Never Disappear

Is the Business Opportunity Valid?

Too many times I’ve had the unfortunate privilege of talking about entrepreneurial opportunities with aspiring business owners with the only goal being the desire to make money. Don’t get me wrong, making money is great provided the motivation is right. Making money for the sake of having it only is a dead-end plan.

The business plan motivates one to give critical thought and time to a viable market opportunity that truly provides a solution to either a pain or need in the market. What judges whether a market opportunity is valid or not depends on the ability of the business owner to prove market demand. The best method of proving market demand is to disclose actual sales. The only way to prove a business’s ability to maintain for the long-term is to disclose a sustainable sales track record.

Where is the Business Going?

In addition to being able to prove the business idea viability by having sustainable actual sales, the business owner needs to have an objective for operating the business. No one just starts and operates a business for the kicks and giggles of it. Either as a way to build

bookmark_borderB2B Versus B2C Marketing

Embracing your target audience
When it comes to a content marketing strategy (any content marketing strategy), you need to identify and embrace your target audience before you can put any strategy in place and before you can create goals and milestones for your business. There is actually a preliminary step that you should take before you do anything else, which is that you need to determine and create the persona for your ideal target audience member.

It is important to understand exactly what a B2B and B2C business are all about and what they need.

B2B: The B2B customer is interested in acquiring a product and/or service that will enhance what that particular business is already offering. It is critical that the choice of product and/or service is an appropriate one. After all, the reputation of that business rests on that particular decision (and similar decisions like that one).

B2C: The B2C customer is looking for products and/or services that will affect that individual positively. The potential consequences of a bad choice are not far-reaching in that case. The only person who will be affected by the choice will be the person who has bought the product

bookmark_borderCut Expenses And Manage Business

Change Your Plastic Options

If you own a small web site that doesn’t do tons of online business, then chances are you don’t need a merchant account. These can be costly, and probably won’t pay for itself unless you do a robust business. But instead of losing business by not accepting credit cards, you can use one of the other options such as Paypal or Clickbank. 2checkout.com is another good option for the few countries not accepted by clickbank.

With these types of payment systems, clients can use their credit cards, and once the transaction is complete, the money is instantly deposited in your online account. Then you will simply need to transfer it to your bank account. You can even run your own affiliate programme with these services.

They are good and not expensive. You pay per sale rather than annoying monthly charges.

You will need to do some comparisons before switching services. Make sure that the transaction fees won’t cost more than the fees you are currently paying.

Change Your Calling Options

What are you paying for long distance phone calls? Depending on the company, it’s possible that you could

bookmark_borderSecret Digital Marketing Weapon for Your Business

It seems paradoxical the more you give away, the more people are willing to pay for your services but it’s true. This exact approach has worked quickly and effectively for me for years. The key is that it’s got to be good and of high relevance to your target audience. This builds people’s confidence that you consistently know your stuff and that you can be counted on for long-term value. People soon realize that if you’re willing to give away such valuable expertise, think how great the solutions they pay for will be!

So how do you share your expertise with your target audience? Through writing and speaking. And it starts with being able to get your core ideas down on paper in a way that catches your audience’s attention and compels them to action.

If the idea of writing an article or giving a speech feels overwhelming, stay with me. I’m going to show you how easy it can be if you follow a basic formula that works every time.

Brainstorm a short list of things that your clients struggle with. What problems drive them to you? Why are they willing to pay good

bookmark_borderMistakes People Make Using Roller Banner Stands

Design Them Ineffectively

If you are not highly skilled in design, its best to leave it to a professional, an ineffectively designed roller banner will not have your desired effect. Here are some design points worth check listing:

Don’t clutter your banner with information, too much text will stop people being able to grasp your message in time, so you should aim to make them as simple as possible. It’s also important to ensure the text you do include is big enough to be easily read. Also make sure you don’t include any spelling mistakes, so double check all text and ask someone else to proofread in case you missed anything.

It is very important you include your logo on your roller banner! Your logo and core message should both be at the top of the banner as it is where most people first look.

Using colour is important to ensure your banner stand attracts attention, but using too many colours will create confusion and won’t represent your brand, instead keep to your brand colours and be mindful of background colours to make sure text is easily readable.

Include a tag line or

bookmark_borderFacing Fears as an Entrepreneur

Fear is such a huge issue in people going out on their own. I have heard from the CEO of a real-estate based network marketing company that even though he has people packing out company seminars, that maybe 2-5% of people will actually go out and apply the knowledge by putting offers on real estate. He is convinced that the rest are paralyzed by fear.

Here are some of the techniques I have used as I learned them from the successful people I know:

Think about what you do want. When you find yourself spinning the wheels in your mind over and again about your worst case scenario, turn it around and focus on what you DO want. Visualize yourself getting what you do want. See the new house. See yourself talking to the interested person as they become a part of your business. You get what you focus on.

Change the voice. When you hear yourself telling you that you’re not good enough – you’re going to fail. Just change the voice from yours to that of Mickey Mouse or Jim Cary or something that would hold little weight with you anyway! Who cares

bookmark_borderContent Marketing

Enter the experts

The short answer is, if you’ve done something successfully a number of times, you can claim the title of expert. However, there is also the axiom “Those who can do and those who can’t, teach.” There are many so-called experts who generate lots of content, but they’ve not had a project assignment in quite some time.

Noise makers

Everybody with access to a keyboard or a camera is doing some level of content marketing, even if it’s only for themselves and their Twitter friends. Everybody’s pulling out a cell phone to snap pictures of something—the first snowfall, the first crocuses, their dog grabbing a burger off the kitchen table.

Those photos become content posted to social media and join the digital noise that competes with content that Solopreneur consultants and other business leaders upload and post with the goal of appealing to potential customers. Launching and sustaining a content marketing campaign is an uphill battle for small operators with limited budgets.

Branding is not personal

A certain group of raven-haired sisters (and their mother) in L.A. County have done remarkably well with the personal branding concept, but that doesn’t hold for the

bookmark_borderCustomer Journey Planning

Tools that can help you optimise your customer journey

In today’s world your customers have never lived with such a short attention span. It is a noisy eCommerce world and time has never been a more precious commodity to the savvy shopper.

It is commonly stated that you have 5 seconds in which to first grab your potential customers’ attention when they first get to your site.

Then if you succeed at that and you sell what they want they need to be able to navigate to the checkout in just 3 clicks.

Any more on either of these and your chances of losing them to your competitors increase dramatically.

They key to being able to stop those high bounce rates is data, or more specifically knowledge.

You need to know what your customers are doing and more importantly what they struggle with.

The good news is that there are so many tools available to you as a business owner now that have made collecting relevant data easier than ever.

Google Analytics for example is a fantastic free tool which will show you a fantastic breakdown of traffic on your