bookmark_borderMarketing Communications

The CEO may have had brilliant counsel to share, but I was so distracted by the scatological remarks and gratuitous profanities that peppered his remarks that I can’t even remember the subject of the article, or the name of his company.

Now, I’m not a prude or someone who lives in a sheltered world. I can swear with more vigor and variety than most people I know. I’d also wager that I have mastery of profanities you’ve never heard, including delightful epithets from other languages. Writers tend to gorge themselves on obscure vocabulary.

But I don’t understand why a presumably respected leader of a business found it necessary to publicly spew the kind of language most of us would never utter in polite company while promoting his business. Were the terms he used a critical component of the message he was trying to convey? Sure didn’t seem like it. Instead, he reminded me of a middle-schooler who couldn’t wait to share the dirty words he learned that day. His company may be phenomenal, but I’ll always see it as a club of potty-mouthed youngsters.

Perhaps it’s just another symptom of an era in which crass

bookmark_borderGrow Business With Intelligent Automation

Reducing Human Error

One of the most important benefits that intelligent automation brings to any business is the reduction of human error in the work place. People are naturally affected by their daily lives and outside influences. If a worker, for example, came into work tired or unwell, his or her job performance will likely suffer, the risk of human error becoming greater. Automation software cannot be affected by time of day, mood, lack of sleep, etc., allowing it to be completely consistent in performing the task it was programmed to do.

Additionally, humans need to be taught new tasks and require practice in order to master them, robotic process automation can be updated and perform the tasks instantly.

In terms of business benefits, utilizing intelligent automation tools ensures performance consistency that will ultimately improve the overall quality of work, also allowing human workers to focus on higher priority and more important issues that require critical thinking.

Keeping Jobs Local

Employers have often ventured overseas to hire workers in other countries who can then perform basic tasks at a reduced wage, when compared to local employees. The bottom line can be better for

bookmark_borderBefore Getting A Franchise

Get The Support of Your Family:

The success of your franchise is also the acceptance of your immediate family in supporting your effort. It is this simple. Take for instance, if you buy a franchise which is part of a book-store chain and your family does not even visit it once. Will you have the determination to see it through? If you need to take a short vacation, will your family member help to run the franchise in your place?

Know Your Strengths & Expertise:

A franchise should not just be a means for you to start your first business. It is preferable that you have a recognized skill or interest in the franchise before parting with the franchise initial capital. Maybe take a personality test to determine if you have the tenacity to follow through with the franchise.

Unique Proposition Of The Franchise:

The franchise should be protected by a patent or intellectual property law. This will create a significant barriers to entry.

Market Research:

A franchise can be a huge success in a particular geographical region but has less acceptance in another country. Thus it is crucial that you

bookmark_borderBuying First Franchise

Budget Everything

First and foremost, you need to have a budget. Having a set budget will enable you to think of how much money you can actually spend on your franchise. It is best to be in touch with reality here since buying a franchise, as compared to just starting a small business from scratch, is not only risky but comparatively costly as well. So you need to be fully aware of what you are putting your money into and if it is truly worth all that trouble.

Choose Wisely

This brings us to the next highly important thing that you need to consider when buying a franchise: the countless franchise opportunities out there. Keep in mind that the success rate of buying a franchise is lot higher than just a starting small business. Look for franchise opportunities that are considered hot.

Still you have to think twice (or maybe a million times) before buying a franchise. Not only the ones that are deemed as hot but for any franchise. One day their products might be selling like hotcakes and are considered as a hot commodity but what about after the season or at

bookmark_borderSuperior Business Skills

The first four skill sets should represent 80-90% of where an entrepreneur needs to invest his time in building his business, especially in the startup phase. Many new entrepreneurs make the nasty habit of focusing on things such as getting office space, office equipment, stationary and even develop the ultimate business plan. Instead, the entrepreneur needs to focus on one thing: creating and keeping a customer. Customers represent sales. Nothing happens until a sale is made. Before that, nothing happens until marketing starts. My business mentor always stressed to me that the entrepreneur must create a customer before creating a product or service.

Product development comes after a market demand is created or met. As a former partner in a publishing company, I worked with authors who wrote the book before starting a marketing campaign. I began to search for what made authors successful with moving units. All successful authors create a campaign as they write the book. In other words, they create a demand by developing a platform. It can be through blogging, social media, interviews or other marketing tools to create a buzz.

Networking is essential to an entrepreneur’s success. The successful ones create

bookmark_borderSome Mistakes In Choosing Strategy Consulting Firms

Unable to help teams to be focused

One of the main goals of hiring consulting firms is to help employees to be focused. Unfortunately, some consulting firms forget this since they tend to other aspects that are visible on the team. As a result, hiring consulting firms can only be a pain in the pocket.

Cannot provide good and relevant options

It is also essential not to hire consultants who cannot provide good and relevant options. In any type of industry, there are numerous options business owners can choose from. Therefore, it is the job of consultants to present all good options for the team to help them make better decisions.

Providing solutions that are not suitable for your team

As mentioned above, consultants need to provide different options. So, it is also a must that consultants can provide the right solutions. In this way, employees have better insights about the best solutions that can cater to their needs.

Working with consultants who offer low cost services

Lastly, business owners must not hire a consulting firm solely for their low cost services. Of course, there are reliable companies that can provide

bookmark_borderMake Business More Profitable

Keep Adding More New Markets

Every new market you open captures a new layer of sales …and makes your business more secure. The more markets you serve the less dependent you are on the sales from any one market.

Tip: You can quickly add several profitable new markets to your business by sub-dividing your present market into several narrowly defined niche markets. Then create customized versions of your current advertising that offers specific solutions to the unique needs of each niche market.

Continually Add Something New

Every time you add something new to your business you create additional opportunities to close sales. For example, by just adding one new product or service to the list of those you already offer you create 3 new selling opportunities:

  • It attracts new prospects who are not interested your current products and services.
  • It generates activity from existing customers who want to find out about your new product.
  • It enables you to create attractive combination packages of two or more items …which also produces some bigger sales for you.

Tip: Even something as simple as adding something new to your web site creates more selling opportunities

bookmark_borderAbout Fear of Failure

The thousands of missed baskets made by Magic Johnson were not failures. They were successful attempts to train his mind and muscles to get those magic game-winning 3 pointers. If he allowed the fear of failure to get in his way, he’d never even have attempted those throws from center court. Many other players, even great pros, may never make those spectacular winning shots. The spectators who watched Magic play will, of course, never make them.

According to the study by former Treasury official, Bruce Bartlett, some 80 percent of millionaires acquire their wealth in a single generation without the benefit of inheritance. They are self-made millionaires. Two thirds of these self-made millionaires got wealthy because they started their own businesses.

It is obvious that your best shot at becoming a millionaire is by starting your own business. The biggest reason that the majority of people do not go into business for themselves is the fear that they will fail, despite the fact that it is almost guaranteed that they will fail if they do not start their own business. Guaranteed? Yes. The historical statistics prove it.

85% of people who do NOT own their

bookmark_borderKeys to Entrepreneurial Success

  1. Focus, focus, focus, focus, focus. The word “focus” simply cannot be said enough. When launching and growing a venture, tons of opportunities and obstacles arise. Entrepreneurs that succeed are typically the ones that see the forest from the trees. They remain focused on the prize. They consider new opportunities, but also note that pursuing them often takes them away from accomplishing what they set out to do.
  2. Hire smart. Companies succeed based on the people that comprise them. Virtually all people in a small, growing entrepreneurial company make key decisions and take actions that can significantly impact the success of the venture. As such, the people that are hired must be hired with care. They must be intelligent, responsible, and equally importantly, have the enthusiasm to succeed and the ability to work in a fast-paced, rapidly changing entrepreneurial environment.
  3. Communicate. So, you’ve followed the first two lessons. You have set company goals and remain focused on achieving them. You have hired great people. Now, it is important to effectively communicate. The laser-sharp focus and goals must be communicated to

bookmark_borderEssential Elements of Operating a Successful Business

Find a need!

Is there a market niche for your particular product or service? Does the world, or even your community, need what you have to offer? Only by sampling and testing will you be able to determine this with any degree of certainty, but we will be covering this as we go along in greater detail. The most important aspect would be to determine a Unique Selling Proposition for your product or service. Too many business owners are just trying to be me-too companies. You cannot be just like the next guy and expect to prosper in this volatile economy.

One of the most important things I learned from my Dad was, there are really only two things to consider, and next to them everything else is minor. Those two things are: (1) What do you really want? And just as, and perhaps even more important, (2) Are you willing to do whatever it takes to achieve it?

What do you really, really want from this endeavor? What is your ultimate goal? Are you willing to do whatever it takes to achieve this goal? Instead of looking for a business based on how much