You should understand that getting your first client is your first milestone. What you need to do is serve your first few clients very well. They should be happy. Moreover, if you want to develop a strong relationship with the clients, make sure you give them a discount.
Find a Focus
You should be different from other service providers who offer similar services. If you don’t be different, you won’t be able to make a difference. As a result, your product will not entice the potential buyers. Your clients should be able to differentiate your products from those of your competitors. This is what we mean by finding a focus.
Blogging and social media
For marketing, blogging and social media are your best tools. You should create and publish content that can validate your expertise. Today, your marketing is a lot cheaper than it was a few years ago. In the past, people had to get through strict editors and publishers in order to get the word out about their expertise. They had to write books and articles as well. Nowadays, you can post on Twitter, Facebook and your own blog. So, you don’t have to rely so much on editors and publishers nowadays.
Logo and look
We suggest that you choose your logo wisely and spend on it after a lot of thinking. Actually, your website and logo should be professional and this is really important. Nowadays, it’s not about stationary or business cards anymore. This is your representation.
It’s not a good idea to spend the money you don’t have. As a matter of fact, you will get tons of suggestions that can help you make more money later on, such as marketing programs and mail lists.