bookmark_borderConstruction Management

Planning is a general term that refers to a roadmap, a clear path that should be followed in order to complete a project successfully. In construction management, planning is about breaking down a project into definable, identifiable, and measurable activities. The next step is to establish the logical interdependencies among these activities. The planning stage usually deals with the following three questions:

  • What is going to be done?
  • How are things going to be done?
  • Who will be completing various activities?
  • What will be the expected cost?

Construction projects involve many technical factors that should be given due attention. Only specialized project managers can carry out a project efficiently. A construction task may involve a number of stakeholders with varying priorities and interests. For instance, plans can exist at different levels: short-term construction plans, long-term construction plans, pre-tender plans, corporate strategic plans, etc. All these plans deal with the following four major steps:

  • Dividing the work into various activities
  • Defining the sequence by which all the activities should be carried out
  • Activities representation
  • Making rational estimates of resources, time, cost, etc.

Every project is different in nature. It is possible that a single person can handle a simple project which only involves few defined activities. However, most of the construction projects are complicated; managers have to define and organize thousands of activities. The more complex a project, the greater the number of activities. Sometimes it becomes humanly impossible to handle thousands of activities without software capabilities.

When a project manager has to deal with numerous activities, it is recommended to develop a communication platform where all the stakeholders can easily access information and develop an understanding throughout the various construction stages. Work breakdown structure (WBS) is a common example of how a large plan can be effectively organized.

How do we carry out scheduling in a construction project? There are many techniques and methods to conduct scheduling. Some of them are task matrix, network diagram, and line-of-balance scheduling. Matrix scheduling is a simple way of handling small projects. Other techniques are designed to handle complex tasks and activities.

It is recommended to have a reputable third-party project management service on board in order to complete complex projects with great efficiency.

bookmark_borderConcept of Strategic Management

Reforms and changes undertaken by the World Bank supported Sectoral Adjustment Programs have raised serious questions about the way the public services are run and how users are treated. Managers and politicians at the central level have had to rethink about the management of public sector institutions in Bangladesh. Most of the reforms and changes have been based on two main ideas: firstly reduction of public spending and secondly, the market mechanism is a good thing, if a market style of relationship is suitable, it should be introduced. In many respects the public sector is different from private sector. In public sector the activities of the Government are rarely based on the need to attract customers. Prices are not normally set to maximize profits or market shares. Investment decisions are not generally based on prospective profit. Motivation may even be different; earnings do not wholly motivate managers and workers. ” What all this means is that the values require to run the public services are different from those required to run a successful business. For example, it is rarely appropriate to withdraw from parts of the ‘market’ because they are no longer profitable. ‘Customers’ who cannot afford to pay still have entitlements, which they would not have if they were receiving service from the business. Those entitlements derive from citizenship and social policy rather than from cash.

It has been further argued by the management specialists that values of equity and justice have to play a vital role in the administration in a way that would be irrelevant to most business. 16% of total GDP is controlled by the public sector in Bangladesh. Any reduction in the size of the public sector would be a painful job for the politicians. In response to the growing demand for public accountability and improved performance, public management scholars and practitioners have been coalescing for quite some time around the theme of which have been identified by Hood as being, ‘New Public Management is the idea of a shift in emphasis from policy making to management skills, from a stress on process to a stress on output, from orderly hierarchies to an extendedly more competitive basis for providing public services, from fixed to variable pay and from a uniform and inclusive public service to variant structure with more emphasis on contract provision’ Hood.

It is argued by strategists like Joyce, Quinn and others that in the organizations of any size and complexity, it is possible to manage for result in the long or short run without a well-developed capacity for strategic management process to provide a coherent approach to establishing, attaining, monitoring and updating an agency’s agenda.

Joyce claims that strategic management can help new public services emerge. It can do this by helping to decide what should be done and how it should be done and by creating the dialogue and consensus need to make the changes. He further argues that in the absence of effective strategic management, the new public management services will still emerge, but in more haphazard way. Strategic management, when practiced well, can help to call for transformation to occur more efficiently and creatively. He further states that this is not to say that strategic management is a magic word, or that it can be continued on to work perfectly every time. It is certainly not a simple method of bringing about fundamental changes. One of the key challenges for public services management in the years ahead is to find out ways in which strategic management may be developed and applied to ensure that both performance and innovation are achieved in the interest of better public services.

bookmark_borderPillars of Marketing Management

  • Branding
    Establishing a brand is what makes any business unique. The products and services offered by the brand should be made catering to the needs of the people. Extensive research should be carried out to understand the needs of the customers and robust strategies should be developed to make the brand for the people.
  • Visibility of brand
    One of the best strategies for marketing is to spend on promotions. Visibility of the products and services is imperative to reach the intended customers. Promoting the brand both offline and online with oodles of advertisements is the key to reach millions of target customers. The increase of visibility can be ensured by posting online advertisements, social media activities or by banners etc.
  • Authority
    Businesses that have authority win the trust of the consumers faster. It shows the authenticity of the business and the value it can provide to the customers. An authority cannot be set up overnight but can be built gradually. For building an authority, the companies should have their website and blogs.
  • Social presence
    This is the modern way of marketing. Being active on social networking sites and updating about company’s new projects, products or brands can spread awareness and lead to growth in the business. Advertising the products on social networking sites can garner a drastic increase in the business. It improves the visibility of the brand.
  • Campaigning
    Educating the customers about the offerings of the brand can drastically increase the sales. Convincing the buyers that the product will suffice their needs is the best way to enhance sales. Campaigns should be carried out from time to time to advertise the products and services.
  • Customer services
    Highly responsive customer service will create a good impression of your brand on the customers. A skilled marketing manager knows the importance of customers’ service for their company. A sound customer service tells the customers that why they should buy the same product or other products of the company again. Customer services can be carried forward through E-mails, telephone or by interacting personally with the customers.
  • Gauging the effectiveness of all the strategies
    This is the last pillar of effectual marketing management. In this step, it is determined whether the business is going on the right track or not. If the sales are not great or the business is not witnessing any growth, then the areas where the marketing strategies lack should be identified. The marketing managers should analyze the effectiveness of the marketing strategies and give proper feedback to the team to make improvements in the major areas.