- Start slow, with patience. You can’t get in front of 50,000 people overnight. Get clear on who your ideal clients are and where you can connect with them.
- Focus on as many in-person meetings as possible through professional organizations. Really get to know people and their needs.
- Reach out to make connections with those you’ve met who could be possible clients or refer you to clients. Real connections are more powerful than virtual connections.
- With permission, add people to your e-list and send some valuable information at least monthly. This kind of keep-in-touch marketing is essential to stay visible.
- Set up your website to get opt-ins in return for a report or article. Make it a practice to give away lots of value and demonstrate your expertise.
- Establish a presence on social media such as Facebook and Linked In. But don’t make this your primary visibility method, as it can be hard to stand out in this crowded arena.
- Submit articles to online publications that your ideal clients visit and read. This is a great way to build credibility to a very targeted audience.
- Seek out opportunities to give presentations – everything from speaking at professional groups to giving a TED talk. Nothing is more powerful than highlighting your expertise on stage.
- Publish a book or e-book that establishes your expertise. A book is a powerful door-opener that provides a platform for the services and programs you offer.
I’ve done all of these things to one degree or another and I’ve also helped my clients do them as well, with great success.